Social Media Manager & Content Strategist

I led a comprehensive social media management initiative and team for Big Guy Big World, building a cohesive digital ecosystem to grow the brand and engage its global audience.

KPI Highlights

Facebook Followers from 130K to 450K in a year | Meta Ads Follower cost from $4 to $0.08 and $0.12 at Ad plateau | 20+ Million video views

Community Management

I managed communications across Mailchimp, Facebook, Instagram, YouTube, WhatsApp, and Napoleon Cat - answering comments, messages, and emails. I also coordinated international calls in multiple languages to arrange trips and collaborations.

Content Production

From on-location video shoots to graphic design and editing, I produced engaging, platform-ready content that captured the spirit of each adventure and kept followers connected.

Blog & SEO

I transformed raw ideas into well-written, SEO-friendly blog posts with integrated photos, videos, and Expedia affiliate links - turning each trip into a discoverable story.

Website & E-Commerce

I managed the optimization of the website for user experience and the upkeep of the Printify shop to support merch sales, as well as WooCommerce contests.

Advertising & Growth

I developed and maintained Meta Ads campaigns to drive follower growth, boost engagement, and expand the email subscriber list.

Video Accessibility

I generated captions and multilingual translations for YouTube videos, making the content accessible to a worldwide audience.